Google Chrome changes with a new version full of artificial intelligence

Google Chrome changes with a new version full of artificial intelligence. The web browser will also use AI to translate some websites to the user’s preferred language and will add a new tool for Android devices

Google Chrome has announced that it will implement its machine learning technology to reduce annoying notifications when browsing the internet. While notifications are useful when using Google Calendar or the web version of WhatsApp, most of the time users mute websites when they notice pop-ups asking for certain permissions to be approved.

The next version of Chrome will use machine learning to predict when these requests are unlikely to be approved and will mute them.

The web browser will manage to learn from user actions on other websites so, if it detects that certain types of notifications are repeatedly dismissed, it will automatically mute them.

To avoid privacy issues, Google has confirmed that machine learning will run in the browser and will not send information to the company’s servers.

The use of artificial intelligence in Chrome is not new. In March, a new machine learning model was implemented to identify sites that were 2.5 times more likely to be malicious.

Safe Browsing engineers created a phishing detection engine that detects if a website is trying to trick users and blocks them.

Google will display a phishing warning in the next version of Chrome: “attackers can trick you into doing something dangerous, such as installing software or revealing your personal information (e.g., passwords, phone numbers or credit cards),” they mention from the web browser.

The browser will also suggest activating the enhanced protection, in case it has not been done, and will include a button to exit the website. As with the current warnings, the user will be able to enter the website at his own risk.

Other new features of Google Chrome

Google machine learning will also be used to deliver content in the user’s language in Journeys. Launched earlier this year, this feature uses AI to start navigation from where the person left off.

“You could spend weeks planning a national park visit, researching attractions, comparing flights, and shopping for gear. With ML and Journeys, Chrome brings together the pages you’ve visited on a given topic and makes it easy to pick up where you left off (via your browser history),” Google mentions on the official blog.

The next version of Chrome will provide this functionality in the user’s language. Google has devised a model that determines the language of the page and, if necessary, translates it to match the person’s preferences.

“When you go back to the page where you want to buy hiking boots or have camping guides, ML will also be used to make those websites available in your preferred language. In particular, we have launched an updated language identification model to find out the language of the page and whether it needs to be translated to match your preferences. As a result, we’re seeing tens of millions more successful translations every day,” Google explains.

Finally, Chrome for Android will use machine learning to customize the toolbar. The browser will detect which button is the most appropriate to integrate next to the address bar (voice search, share menu, etc.).

“We want to make sure Chrome meets you where you are, so in the near future, we will use ML to adjust the toolbar in real-time, highlighting the action that is most useful at that moment. Of course, you’ll also be able to customize it manually,” Google concludes.

This option will be available in the near future, while security, notification, and language improvements will be available in the next version of Chrome.

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