Artificial Intelligence is one of the most surprising technologies due to its multiple applications, practical uses, and visible results. Companies are already seeing a 15% productivity improvement thanks to AI.
According to the study ‘Thriving in an AI World‘, prepared by KPMG, the companies consulted recognized productivity improvements of 15% -on average- within their projects related to artificial intelligence.
The consulting firm explains that companies are using AI in different areas. One of them is the creation of more human experiences with customers, increasing their knowledge, personalization of services, and satisfaction in real-time, to improve the attraction of new customers and the loyalty and increased value of existing ones.
Another application of Artificial Intelligence is hyper-automation, replacing basic and repetitive human tasks, such as administrative tasks based on text, image, or conversation. AI frees up resources for more strategic initiatives and where people can generate value. Companies that will benefit most from the use of such technology in this area will be those capable of integrating humans and machines, creating enhanced capabilities for their workforce and customers.
On the other hand, companies are turning to artificial intelligence to optimize and accelerate compliance with regulatory requirements, discover and optimize operational processes, and generate entirely new business models. Other uses of this technology include sales and budget forecasting, dynamic price management, logistics, and transportation optimization, claims identification and quoting, incident anticipation, analysis of customer relationship networks, analysis of external and internal fraud, increased security, content generation, IT resource optimization, etc.
Thus, the application of AI reaches all areas of companies and all types of processes, which is why companies are expected to increase their investments related to artificial intelligence between 50% and 100% by 2022, as indicated by corporate leaders surveyed by KPMG.
However, there are also some shadows around the use of artificial intelligence, as many managers have difficulty understanding the applications of this technology to their business. One of the barriers to understanding is the plethora of terms that exist around artificial intelligence.
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