Artificial Intelligence: 5 successful real-world applications

Artificial Intelligence: 5 Successful Real-World Applications. The new scenario that has emerged as a consequence of the COVID-19 pandemic has highlighted the role of new technologies and, consequently, has driven the adoption of many of them, among which Artificial Intelligence (AI) stands out. Let’s see how it is being implemented through 7 success stories from seven different sectors.

Although Artificial Intelligence has been creeping into our lives for years, it now seems to have gained greater relevance by revolutionizing our lives and the business models of thousands of organizations around the world. However, experts point out that we are in the early stages of this technology that relies on many others to achieve great potentials, such as Big Data, the cloud, or machine learning capabilities (Machine Learning).

According to data published by IDC, this boom in Artificial Intelligence already began to take off in 2019, when investment in enterprise AI solutions amounted to $37.5 billion, with a growth of 650% in the last four years. But the forecasts are no less flattering as the consultancy expects that, in the coming years, the evolution of investment in AI will continue to grow to reach $110 billion in 2024.


Organizational interest in AI projects has grown steadily in recent years. Only 14% of organizations had implemented AI in 2019; however, that number increased to 19% in 2020 and is expected to reach 24% in 2021, according to Gartner’s research.

This growing interest in AI will influence the technology investments organizations make for the foreseeable future. However, its adoption requires more than just the latest technologies or modeling techniques. Moving from an AI pilot to production, or scaling AI in the enterprise requires defining a strategy with clear objectives and to invest in these technologies.

However, many companies are already enjoying the competitive advantages offered by Artificial Intelligence, although its development will eventually have a positive impact on businesses of all sizes and sectors. We review here some success stories that are good examples of how Artificial Intelligence is bringing great benefits to organizations around the world.

To achieve business objectives

Many companies are immersed in a digital transformation process and are looking to measure the impact of their brand and predict which strategies will allow them to achieve their goals. To this end, firms such as Mahou San Miguel, a company in the Spanish beer sector with more than 130 years of history, have relied on Artificial Intelligence, together with Big Data, to design strategies that will help them meet their business objectives.

The company has carried out a project establishing a common language in its marketing area to make decisions more efficiently and, simultaneously, make key use of the value of data, control ‘the consumer journey, and predict which strategies can be more effective to achieve its objectives.

To optimize retail

Retail is one of the sectors that is increasingly taking advantage of the possibilities offered by AI, especially for efficient stock management. In this way, the application of Artificial Intelligence becomes a lever to optimize the process of purchase and distribution to points of sale and avoid stock-outs, both in physical establishments and in online commerce.

One of the closest success stories can be seen in the food distribution sector with the DIA Group which, given the significant growth of its online commerce, has opted to strengthen its call center and optimize its customer service by using AI-based technologies with Salesforce’s Service Cloud Voice integrated with the Amazon Connect omnichannel cloud data center. All of this allows it to manage customer data and interaction histories to serve them through multiple channels such as email, chat, messaging apps, and phone.

To drive chatbots

The application of AI in the personal assistant segment already has some trajectory. We can find numerous success stories such as banking institutions that have developed their virtual assistant model, respond to customer queries, and offer optimized attention with more than two million monthly contacts through its website.

AI applied to chatbots contributes to better customer support

Thanks to Artificial Intelligence, the Chabot simulates real conversations giving an agile, immediate and personalized response to customer queries. It is undoubtedly one of the thousands of cases in which the application of this technology contributes to better customer service.

To advance in the healthcare sector

The use of Artificial Intelligence in the healthcare world is experiencing a significant boom due to the need to address these issues as quickly as possible. One of the many cases in which the advantages of using this technology have been seen has been in helping to eradicate malaria, a disease that, according to the WHO, killed more than 400,000 people in 2019.

This is a figure that the startup ZzappMalaria, hopes to reduce thanks to Artificial Intelligence. To do this, they have designed a system that uses a network from which the location of the houses where the Ghanaian populations affected by the disease live is known and, after analyzing topographic, radar, and satellite data, creates a heat map with the probabilities of water bodies and, through an application, operations are monitored in real-time to see in which houses it is necessary to act by allocating resources where they are needed, reducing working hours and larvicide costs.

Caring for the environment

Recently, Microsoft awarded five Spanish initiatives with a grant from its AI for Earth program where Artificial Intelligence is put at the service of the environment to improve ecosystems and improve life on our planet.

Among these projects, Predicoa stands out, which has created a predictive model based on Artificial Intelligence taking advantage of the potential of Microsoft Azure for the adjustment of nitrogen fertilization to develop sustainable agricultural systems? It is a project already in the pilot phase in the Basque Country with great expectations that it will improve sustainability thanks to the predictions that Artificial Intelligence allows when acting in the field.

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